Eye Tracking Market Size, Share and Trends Analysis, By Offering (Hardware, Software, and Service), By Tracking Type, By Location (Remote/Desktop Eye Trackers, Mobile/Wearable Eye Trackers, and Vehicle-Integrated Systems) By End-Use, and By Region, Forecast 2025-2032

Eye Tracking Market Overview and Key Insights:

The eye tracking market size reached USD 1,489.7 Million in 2024 and is expected to register a revenue CAGR of 32.8% during the forecast period. Eye tracking systems are devices that measure gaze by recording the position of the eyes, usually utilizing a specialized camera to detect the eye movements of a stationary observer. These systems can achieve great spatial accuracy and rapid temporal sampling rates while requiring little head movement within a fixed field of view.

Market Drivers:

Rising demand for AR/VR and human-computer interaction is a key driver of revenue growth in the eye tracking market. With the rapid growth of augmented reality (AR) and virtual reality (VR) applications, eye-tracking as a natural but intuitive human-machine interaction technology has grown in importance and necessity. Eye-tracking provides distinct benefits that are critical for improving user experience. It provides more natural and intuitive interactions by allowing users to manage virtual objects and traverse interfaces using their sight alone. Furthermore, eye-tracking in AR/VR can provide real-time insights into user attention and intent, allowing for adaptive content that adapts dynamically to the user’s concentration, increasing immersion and engagement in these environments.

Future developments will focus on developing more smooth, accurate, and responsive tracking systems to improve user experience and interaction. Among these developing technologies, the linear image sensor approach, the under-display camera (UDC), and the spare camera on screen are particularly promising solutions. These unique solutions provide distinct advantages by addressing current restrictions and paving the way for more immersive and intuitive AR/VR applications.

On July 2025, Prophesee stated that its technology has been incorporated into the new aSee glasses-EVS eye tracker from 7invensun, a global pioneer in eye-tracking technology. The groundbreaking platform, designed for scientific, medical, and industrial applications, includes Prophesee’s GenX320 sensor, which allows it to sample eye movements at up to 1000Hz. It is a big step forward for eye-tracking technology in natural-scene research and dynamic behaviour capture, making it a more potent tool for study and industrial applications.

Market Opportunity:

Integration with AI, machine learning & predictive analytics act as an opportunity for eye tracking market. Eye tracking and artificial intelligence have appeared in a wide range of applications, including monitoring academic achievement, emotion identification, medical studies, human behaviour, and tiredness detection. This combination also enabled the use of eye movement as an input and tracking with digital, web, and mobile cameras. Exploring education and the diagnosis of psychological illnesses holds considerable promise as a foundation for future research. In education, the incorporation of AI-enhanced eye tracking can alter teaching and learning methodologies, whilst in psychology, it has the potential for early diagnosis and therapies, including real-time interventions during tasks like as driving.

Eye tracking data has a wide range of applications, including neuromarketing, which uses understanding subconscious visual preferences to better ad targeting, and human-computer interaction (HCI), which uses tracking eye movements to refine interface designs. The addition of machine learning to eye tracking systems has increased the depth of information, allowing for predictive analytics and personalized suggestions.

On October 2025, HarmonEyes, an AI-powered eye-tracking software provider, has joined SDVerse, the automotive industry’s first B2B marketplace dedicated to software. HarmonEyes’ AI solutions, now available through SDVerse, enable OEMs and Tier-1 suppliers to include predictive eye-tracking-based driver monitoring and cognitive state detection capabilities directly into next-generation vehicle architectures. This strategic move promotes HarmonEyes’ aim to assist manufacturers in improving driver safety, developing a next-generation in-vehicle driving experience, and meeting regulatory requirements.

Recent Trends:

Emerging trends include growing demand in metaverse, gaming & VR training, remote and contactless eye-tracking systems, multi-modal biometric systems, wearable eye trackers & smart glasses, and eye tracking for medical rehabilitation & Brain-Computer Interface (BCI).

Mobile eye tracking, particularly the usage of eye tracking glasses, provides a big step forward in understanding visual behavior in natural settings. Unlike stationary screen-based systems, mobile eye tracking enables the investigation of gaze patterns in dynamic, real-world contexts. Mobile eye monitoring with eye tracking glasses provides unmatched insights into visual activity in real-world scenarios. By capturing comprehensive gaze data in dynamic situations, this technology assists researchers and practitioners in understanding how individuals interact with their surroundings, offering vital knowledge that promotes advances in performance, design, and safety in a variety of sectors.

On October 2025, OpenBCI and Pupil Labs have unveiled the first totally wireless, all-in-one brain, body, and eye tracking headset. By merging OpenBCI’s cutting-edge Galea biosensing technology with Pupil Labs’ tiny, modular Neon eye-tracking device, the businesses have produced a powerful new tool for real-time investigation of the human brain and body. Galea Neon expands our understanding of human cognition, emotion, learning, and behavior.

Restraints & Challenges:

Accuracy is a persistent challenge, especially in less regulated conditions. Traditional eye trackers are most effective when participants remain relatively stationary, staring forward with minimum head movement. This results in an artificial environment that may not accurately reflect natural viewing behaviour. While modern algorithms can account for some head movement, they still struggle with rapid or severe movements.

Eye movement patterns vary between cultures, complicating worldwide applications. According to research, people from various cultures scan faces, interpret words, and process visual information in very different ways. These variations indicate that systems trained exclusively on Western users may misread eye movements from persons from other cultural backgrounds, potentially incorporating bias into the technology itself.

Offering Segment Insights and Analysis:

Based on the offering, the eye tracking market is segmented into hardware, software, and services.

Hardware segment contributed the highest market share in 2024. Hardware is further sub segmented into cameras/sensors, infrared light sources, glasses/headsets, and processing units and displays. Recent advances in eye tracking technology have broadened the discipline to cover applications in a variety of fields, including research and real-time data collection for interaction. Some systems require head stabilization via a chinrest or bite-bar. Other devices are integrated into a headband or glasses and worn by the person. Most eye tracking technologies track eye movements just on the computer screen. Some systems can monitor relative to more complex geometries (such as a cockpit or multiple-screen area), while others are built for real-world tracking over nearly everything the user looks at.

On April 2025, IXI has raised USD 36.5 million for autofocus glasses that promise clearer, smarter vision. It’s developed glasses that intelligently adapt to eye movements, automatically focusing to help see more sharper, all within beautifully designed frames. IXI’s technology will provide a wider field of view in a product that works just as nature intended eyes to work.

Tracking Type Segment Insights and Analysis:

Based on the tracking type, the eye tracking market is segmented into eye-attached tracking, optical/video-based tracking, Electrooculography (EOG) tracking, and combined eye + head tracking systems.

Optical/video-based tracking segment contributed the largest market share in 2024. Video-based eye tracking usually involves tracking the pupil and a first-surface corneal reflection (CR) of an illumination source. Video-based eye tracking approaches have gained popularity in a variety of research domains, including visual perception, ocular diagnostics, and human-computer interface design. The development of video-based eye trackers, particularly those with head-mounted optics, has had a significant impact on the ability to extend eye movement investigations from controlled laboratories to more natural contexts. Near infrared (IR) illumination is widely employed in video-based eye tracking. IR has the advantage of being invisible to humans, therefore it does not disrupt or distract the viewer. Furthermore, regardless of its color, the iris reflects significantly in the near infrared. The intense IR reflectance produces high contrast pictures, which are very useful for pupil identification.

On June 2025, BOC Instruments has announced the launch of a new solution that combines unique eye-tracking technology with cloud-based remote monitoring to provide “comfortable, engaging, and personalized amblyopia therapy from the comfort of home.” CureSight uses complex algorithms and eye-tracking technology to blur the dominant eye’s center of vision in real time, based on the temporary eye look.

End-Use Segment Insights and Analysis:

Based on the end-use, the eye tracking market is segmented into healthcare & medical diagnostics, research & academic, automotive & transportation, gaming & entertainment, defense & aerospace, industrial & human-computer interaction, and others.

Healthcare & medical diagnostics segment contributed the largest market share in 2024. Eye tracking has developed as a crucial technology tool in medicine, transforming research and clinical practice by providing insights into human behavior, cognition, and visual perception. Precision eye-tracking technology is a simple, non-invasive process that can help diagnose medical issues earlier by analyzing how the eyes move, track, and focus. This can be extremely useful as a measurable secondary confirmation of diagnosis and a significant driver in early management for neurodegenerative disorders such as Alzheimer’s, dementia, Huntington’s, and Parkinson’s.

Users with physical and speech difficulties can benefit from faster, more efficient hands-free communication and integrated smart environment control owing to eye-tracking-equipped speech generating devices (SGD) and augmentative communication (ACC). By addressing typical communication barriers for impaired patients, this promotes greater independence and equity in healthcare and the wider community.

On March 2023, Varjo, the leader in professional-grade VR/XR hardware and software, has announced a collaboration with machineMD, a Swiss medical device firm, on the development of Neos, an innovative diagnostic gadget for the early detection of brain abnormalities. Neos will be connected with the Varjo Aero headset, allowing for a comprehensive, standardized, and instrument-based neuro-ophthalmologic examination using its built-in and industry-leading VR-based eye tracking technology.

Geographical Outlook:

Eye tracking market is strategically segmented by geography to provide a comprehensive understanding of regional market dynamic. Discover demand analysis, emerging trends, and growth opportunities shaping market performance across different region and countries.

North America Eye Tracking Market:

North America is registered to have highest market share in eye tracking market in 2024. This is mainly driven by growing adoption in healthcare & diagnostics and rising demand for AR/VR and human-computer interaction. According to the Centre of Disease Control and Prevention (CDC), each year, one in every 31 children in the United States is diagnosed with autism by the age of eight. Boys were three times more likely than females to be diagnosed with ASD at age eight. Furthermore, the Public Health Agency of Canada estimates that autism affects 2% of children under the age of 17. Understanding autism, which affects one in every 50 children in Canada, is critical in defining the services that children require today and in the future.

On September 2023, Marcus Autism Center, a division of Children’s Healthcare of Atlanta, created the first biomarker-based, eye-tracking diagnostic system that can now be used to diagnose autism. The EarliPoint Evaluation tool is approved for use in children aged 16 to 30 months to aid in the diagnosis and assessment of autism. The EarliPoint Evaluation instrument assesses children’s gazing behavior, providing physicians with objective measurements of each child’s strengths and vulnerabilities.

Asia Pacific Eye Tracking Market:

Asia Pacific is expected to register the fastest growth rate during the forecasted period, driven by adoption in autonomous & Driver Monitoring Systems (DMS) and assistive technology for disabled and ALS patients. According to the Ministry of Transport New Zealand, in 2023, there were 25 death crashes, 59 serious injury crashes, and 455 minor injury crashes when driver weariness played a role. In these crashes, 30 people died, 80 were critically hurt, and 576 were injured minorly. According to a Med India report, it is responsible for 21% of all fatal road accidents. Sadly, 60% of Indian drivers admit to falling asleep at the wheel, with young drivers aged 18-29 being particularly vulnerable. Drowsy driving affects other road users, including pedestrians and other passengers, as well as the driver.

On December 2024, Ganzin, a pioneer in glint-free wearable eye-tracking technology, has announced the availability of its ground-breaking AURORA IIS solution. This cutting-edge system redefines simplicity and performance in eye-tracking by using only one tiny NPU, two eye sensors, and two IR LEDs to provide real-time eye-tracking results to the host device with no computing burden. It’s the best eye-tracking option for AR and AI smartglasses. The full AURORA IIS system weighs less than 1 gram and uses less than 100 mW of power, ensuring remarkable efficiency for next-generation wearable devices.

Europe Eye Tracking Market:

Europe is expected to have considerable market share in 2024. It is one of the regions with explicit regulations regulating the installation of vision-based driver monitoring systems (DMS). All motor vehicles categorized as M or N must have Driver Drowsiness and Attention Warning (DDAW) systems, as required by the EU General Safety Regulation (GSR) in 2019. This regulation applies to new car models beginning July 6, 2022, and all new vehicles beginning July 7, 2024.

On December 2024, Smart Eye has announced the introduction of Smart Eye Pro 13. This latest version of our powerful eye tracking solution includes substantial changes such as automatic profile selection and better user recognition, improving both ease of use and data integrity across repeated test sessions. Using a unique numerical profile ID provided to each individual, the program guarantees that each session runs with the appropriate gaze calibration for the user. This automation reduces potential errors by reducing the need for human profile tweaks, which improves data quality and user experience.

Competition Analysis:

The eye tracking market is characterized by a fragmented structure, with several players competing across various segments and regions. List of major players included in the eye tracking market report are:

• Tobii AB
• iMotions
• SR Research Ltd.
• Smart Eye
• Pupil Labs GmbH
• Eyegaze Inc.
• Gazepoint
• Ergoneers GmbH
• EyeTech Digital Systems, Inc.
• Argus Science, LLC
• SR Labs srl
• IRISBOND CROWDBONDING, S.L.
• BIOPAC Systems Inc.
• EyeTracking, Inc.
• GANZIN Technology
• Seeing Machines 

Strategic Developments in Eye Tracking Market:

• In May 2025, Dynamiris Inc., a Queen’s spinoff firm developing a rapid, objective, and low-cost AI-enhanced technological solution to assist patients with neurodegenerative disorders, is one of 23 funding recipients from the Centre for Aging + Brain Health Innovation’s (CABHI) Ignite initiative. CABHI’s Ignite initiative helps early-stage Canadian entrepreneurs develop, test, and evaluate solutions that improve the lives of seniors, dementia patients, and their caregivers. The accelerator program also provides beneficiaries with personalized services such as mentorship, scientific coaching, end-user validation (Leap), and access to CABHI’s vast network of academic, healthcare, and industry partners.
• In October 2024, PeriVision, in conjunction with Inselspital and the University of Bern, has been awarded CHF 1.1 million to develop breakthrough AI-powered eye diagnostics for retinal disorders such as age-related macular degeneration and diabetic retinopathy. Building on their experience merging cutting-edge technology such as artificial intelligence (AI), virtual reality (VR), and eye tracking, the partners hope to create unique, fixation-independent eye examinations. These new tests will assist ophthalmologists in better assessing patients’ visual function, resulting in more accurate diagnoses and treatment regimens, particularly in resource-limited situations.
• In January 2024, Tobii has launched the UX Explore cloud platform, which will make eye-tracking-based mobile UX research more scalable. The Tobii UX Explore cloud platform provides the UX community with quick and easy-to-understand insights into user experience from a first-person perspective.  It enables researchers to acquire global insights into user behavior and attention, resulting in faster and more informed decision-making.  By expediting the testing process, this mobile platform seeks to save time and money while ensuring that resources are used efficiently.

Key Advantages for Stakeholders:

Navistrat Analytics’ industry report provides an in-depth quantitative analysis of various market segments, historical and current trends, market forecasts, and dynamics within the global market. The historical years covered in this report are 2022 to 2023, with 2024 serving as the base year for market size calculations. The forecast period extends from 2025 to 2032.

The report includes an executive summary and a comprehensive overview of market drivers, restraints, opportunities, and challenges (DROC), along with insights into regulatory standards. It features detailed analyses such as PORTER’s Five Forces, SWOT, and PESTLE, as well as assessments of technological trends and the competitive landscape.

PORTER’s Five Forces analysis helps stakeholders evaluate the impact of new entrants, competitive rivalry, supplier power, buyer power, and substitution threats, enabling them to assess the level of competition and the attractiveness of the global market. The competitive landscape provides stakeholders with a clear understanding of the current market positions of key players, offering valuable insights into their competitive environment.

Scope And Key Highlights Of The Eye Tracking Market Report:

The Eye Tracking market report offers a detailed analysis of market size, including historical revenue (in USD Million) data for 2022-2023 and revenue forecasts for 2025-2032 across the following segments:

• Offering Outlook (Revenue, USD Million; 2022-2032)
  • Hardware
    • Cameras/Sensors
    • Infrared light sources
    • Glasses/Headsets
    • Processing units and displays
  • Software
    • Data analysis tools
    • Heatmap and gaze mapping software
    • Eye-movement tracking algorithms
  • Service
    • Installation & integration
    • Customization & consulting
    • Technical support & maintenance

• Tracking Type Outlook (Revenue, USD Million; 2022-2032)
  • Eye-Attached Tracking
  • Optical/Video-Based Tracking
  • Electrooculography (EOG) Tracking
  • Combined Eye + Head Tracking Systems

• Location Outlook (Revenue, USD Million; 2022-2032)
  • Remote/Desktop Eye Trackers
  • Mobile/Wearable Eye Trackers
  • Vehicle-Integrated Systems

• End-Use Outlook (Revenue, USD Million; 2022-2032)
  • Healthcare & Medical Diagnostics
  • Research & Academic
  • Automotive & Transportation
  • Gaming & Entertainment
  • Defense & Aerospace
  • Industrial & Human-Computer Interaction
  • Others

• Regional Outlook (Revenue, USD Million; 2022-2032)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Benelux
    • Nordic Countries
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Oceania
    • ASEAN Countries
    • Rest of APAC
  • Latin America
    • Brazil
    • Rest of LATAM
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Israel
    • Turkey
    • Rest of MEA

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