Video Streaming Software Market Size to Reach USD 65.72 Billion in 2032

Video Streaming Software Market Size to Reach USD 65.72 Billion in 2032

The video streaming software market size was USD 16.34 billion in 2024 and is expected to register a revenue CAGR of 19.4% during the forecast period

May 31st, 2025 – Rising demand for content development, attributed to higher internet penetration, is propelling revenue growth in the video streaming software market. According to the International Telecommunication Union (ITU), around 68% of the world population, or around 5.5 billion people, were using the internet in 2024. High-speed internet connectivity comes into play and improves the quality of the video streaming experience through increased transcoding and processing speed, driving revenue growth of the video streaming software market.

Rising demand for subscription video on demand, owing to the increasing number of video streaming subscriptions, is creating a significant revenue-driving opportunity. According to a study conducted by the International Telecommunication Union (ITU), 82 percent of mobile data traffic is associated with video and social network applications. Streaming platforms produce original streaming content or buy the streaming rights from the content makers to showcase that particular movie, series, or other content on their application.

Most of the streaming platforms earn through various monthly subscription plans or access fees, which is paid by the users to view the content. The subscription value changes from platform to platform. Streaming platforms use different marketing campaigns and functions such as recommendation algorithms, video personalization, polls, live audience chat, and Q&A. This works to increase the reach of the content so that more and more people subscribe to their platform in order to increase revenue. This model is adopted by online streaming giants like Hulu, Netflix, Amazon Prime Video, HBO, Disney Plus, and similar other streaming services.

However, concerns regarding data privacy and security are a major challenge in the video streaming software market. Platforms collect and process a large volume of user data, including viewing habits, payment information, and personal details. Ensuring compliance with global regulations such as GDPR and CCPA becomes critical. Unauthorized access, data breaches, and cyberattacks pose risks to both users and service providers.

Key Highlights:

  • On-premise deployment segment accounts for a substantial revenue share in 2024. On-premise software resources are deployed within an enterprise’s in-house IT infrastructure by using RTMP encoders or the HLS protocol for providing a seamless streaming experience to viewers. On-premise software requires an enterprise license agreement or a copy of the software to use it.
  • Increasing adoption of e-learning tools for schools and universities learning is driving the growth of the segment. Rapid innovation in E-learning information technology architecture, such as real-time communication without latency and buffering, accelerated transcoding and processing, and real-time high dynamic range HEVC content delivery, is expected to grow the demand for enterprise users. Moreover, advancements in information technology and content delivery network (CDN) have improved the return on investment.
  • North America accounted for the largest growth rate in the global video streaming software market size in 2024. The digital population in the United States has increased over two decades. Increasing demand for smartphones, smart TVs, and technological advancements in content delivery network (CDN) technology, streaming protocols, and cloud video deployment tools, with the rise in both VOD hosting and live streaming consumption among viewers, are driving the growth of the video streaming software market size in North America
  • Some major companies in the global Video Streaming Software Market report include International Business Machines Corporation (U.S.), Amazon Web Services, Inc. (U.S.), Microsoft Corporation (U.S.), Alphabet Inc (U.S.), Cisco Systems, Inc. (U.S.), Motorola Solutions, Inc. (U.S.), Logitech International S.A. (Switzerland), Wowza Media Systems, LLC (U.S.), Brightcove, Inc. (U.S.), Akamai Technologies, Inc. (U.S.), Bitmovin Inc. (U.S.), Mux, Inc. (U.S.), Nvidia Corporation (U.S.), Dolby Laboratories Licensing Corporation (U.S.).
  • On 18th February 2025, Flixbox Solutions launched a no-code platform, Skara, a no-code platform tailored for creators and businesses to rapidly build and launch their own video streaming applications within minutes. Skara offers extensive monetization capabilities, and it also holds the distinction of being the only domestically developed SaaS (Software-as-a-Service) solution.

Unlock the key to transforming your business strategy with our video streaming software market size Insights –

Navistrat Analytics has segmented the video streaming software market size into the areas of component, platforms, deployment model, device type, revenue model, industry vertical and Region:

  • Component Outlook (Revenue, USD Billion; 2022-2032)
    • Software
      • Content Management Systems
      • Video Hosting & Storage Services
      • CDN Software
      • Encoding & Transcoding Software
      • Security Software
      • Analytics
      • Others
    • Services
      • Professional Services
      • Managed Services
      • License & Maintenance Services
  • Platforms Outlook (Revenue, USD Billion; 2022-2032)
    • Satellite TV
    • Cable TV
    • Over-the-top (OTT)
    • Internet Protocol television (IPTV)
    • Web-based platforms
    • Mobile applications
    • Others
  • Deployment Model Outlook (Revenue, USD Billion; 2022-2032)
    • On-Premises
    • Cloud-Based
      • Public Cloud
      • Private Cloud
      • Hybrid Cloud
  • Device Type Outlook (Revenue, USD Billion; 2022-2032)
    • Smartphones & Tablets
    • Set-Top Boxes & Streaming Devices
    • Desktop & Laptop
    • Smart TVs
    • Wearables
    • Gaming Consoles
    • Connected Car
  • Revenue Model Outlook (Revenue, USD Billion; 2022-2032)
    • Subscription-Based Video on Demand (SVOD)
    • Advertising-Based Video on Demand (AVOD)
    • Pay-per-view (PPV) model
    • Freemium Model
    • Hybrid
  • Industry Vertical Outlook (Revenue, USD Billion; 2022-2032)
    • Media & entertainment
    • Education & e-learning
    • Gaming & esports
    • Retail & eCommerce
    • Healthcare
    • Others
  • Regional Outlook (Revenue, USD Billion; 2022-2032)
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • U.K.
      • Italy
      • Spain
      • Benelux
      • Nordic Countries
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • Singapore
      • Oceania
      • ASEAN Countries
      • Rest of APAC
    • Latin America
      • Brazil
      • Rest of LATAM
    • Middle East & Africa
      • GCC Countries
      • South Africa
      • Israel
      • Turkey
      • Rest of MEA

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