Digital Signage Market Size, Share, and Trends Analysis, By Component (Hardware, Software, Services), By Product Type (Video Walls, Video Screens, Others), Display Type (Standalone Displays, Transparent Display, Others) By Display Size (Below 32 Inches), By Location (Indoor, Outdoor), By Application (Retail, Hospitality, Others) and By Region, Forecast 2025-2032

Digital Signage Market Overview and Key Insights:

The global digital signage market reached USD 23.62 billion in 2024 and is expected to register a revenue CAGR of 7.8% during the forecast period. Increasing demand for digitized promotion and advertisement, rising adoption of digital signage in the retail and hospitality sectors, increasing demand for digital signage in transportation hubs, and growing penetration of smart cities and infrastructure development are expected to drive revenue growth of the market.

Market Drivers:

Increasing demand for digitized promotion and advertisement is the major factor driving revenue growth of the market. Global advertising revenue reached approximately USD 990 billion in 2024. It is expected to surpass the USD 1 trillion mark in 2025. This surge in spending reflects a broader shift towards immersive and data-driven marketing strategies. Businesses across sectors are now shifting from traditional marketing methods to dynamic and engaging digital displays. Digital signage offers businesses a powerful platform for real-time content delivery, targeted messaging, and enhanced customer engagement. This growing reliance on visually appealing, data-driven promotional strategies is propelling investments in digital signage technologies and driving revenue growth of the market.

The rising demand for digital signage in advertising and sales promotion prompted manufacturers to introduce more advanced products in the market. In March 2025, for instance, Spectrio, a leading digital signage software and systems provider, introduced RMN Gateway, a significant enhancement to its product lineup. This new solution is aimed at helping retailers maximize the value of their in-store digital signage by turning their signage networks into high-performing Retail Media Networks (RMNs). It empowers businesses to generate additional revenue while maintaining complete control over the customer experience.

Market Opportunity:

Advancements in display technologies such as OLED, micro-LED, 4K, and 8K ultra-high-definition screens, and interactive touch displays are creating significant opportunities for the market. These innovations increase visual quality, energy efficiency, and user interactivity, making digital signage more engaging, reliable, and cost-effective for businesses. The ability to deliver vivid, high-resolution content in diverse environments, including outdoor settings and high-ambient light areas, is expanding the applicability of digital signage across sectors like retail, transportation, healthcare, and hospitality.

In April 2025, E Ink, a global leader in electronic paper (ePaper) technology, unveiled its largest E Ink Spectra 6 display. It is a 75-inch full-color ePaper module. This new release represents a major step forward in E Ink’s efforts to provide innovative and eco-friendly digital signage solutions. The 75” Spectra 6 display is designed for a variety of applications, including advertising, informational displays, wayfinding signage, and corporate or retail branding showcases. Such innovations not only enhance the value proposition of digital signage but also stimulate demand and fuel revenue growth of the market.

Recent Trends:

AI-driven personalization and content optimization are emerging as a key trend reshaping the digital signage market. Businesses now deliver highly targeted, context-aware content in real time by using AI, based on factors such as audience demographics, behavior, location, and even weather conditions. This capability transforms digital signage from a static display medium into an intelligent, responsive communication tool that enhances customer engagement and drives better outcomes. For instance, retailers can show different promotions based on the time of day or shopper profiles, leading to higher conversion rates. Retailers have reported significant sales increases by showcasing targeted promotions during peak hours. The growing demand for such dynamic and effective marketing solutions is prompting increased investment in AI-integrated signage systems, which boosts revenue growth of the market.

In line with this trend, in February 2025, Samsung has teamed up with Cielo, a leading provider of AI-powered solutions, to revolutionize retail advertising and franchise management. This partnership merges Samsung’s VXT display technology with Cielo’s AI-driven platform. As part of this initiative, Cielo is launching SmartSigns. It is a Digital Signage as a Service (DaaS) solution that utilizes Samsung’s VXT technology to deliver highly targeted messaging.  SmartSigns ensures the right content reaches the right audience at the optimal time.

Restraints & Challenges:

The rising trend of online advertising is significantly restraining the revenue growth of the digital signage market.  Online channels such as social media, search engines, and programmatic advertising offer precise audience targeting, real-time performance analytics, and global reach at a fraction of the cost of physical signage deployment. This shift is especially prominent among small and medium-sized enterprises, which often prioritize digital campaigns due to their measurable ROI and flexibility. The demand for static or location-bound digital signage solutions faces growing competition as advertisers increasingly favor personalized, mobile-first content strategies. It is limiting revenue growth of the market.

In 2024, global digital ad spending hit approximately USD 695 billion. It is driven by dominant players like Google and Facebook. These two companies are expected to generate USD 340 billion and USD 127 billion add revenue respectively by 2027. This growing preference for data-rich, cost-efficient online advertising reduces the attractiveness of physical digital signage and limits its share in overall media spending.

Component Segment Insights and Analysis:

Based on the component, the digital signage market is segmented into hardware, software and services. The hardware segment is further sub-segmented into displays, media players, projectors, and other accessories. Displays segment is further sub-segmented into LCD, LED, OLED, and others. Software segment is further sub-segmented into edge server software, content management system, device management software, and others. Services segment is further sub-segmented into installation services, maintenance & support, and consulting services.

Hardware segment contributed the largest share in 2024 due to the increasing demand for digital signage hardware in various sectors, owing to the advancements in display technologies. Innovations such as 4K, 8K, OLED, and transparent LED displays have enhanced visual quality, energy efficiency, and durability. It makes digital signage more appealing for retail, hospitality, transportation, and corporate applications, and creates high demand for it.

Additionally, integrating interactive features and expanding smart city initiatives have further propelled the need for sophisticated hardware solutions and drive revenue growth of this segment. The increasing adoption of smart-city wayfinding solutions that rely on durable, weather-resistant LED video displays creates high demand for digital signage hardware. These high-performance displays are essential for outdoor environments, where they help pedestrians navigate urban areas by providing real-time, location-based information. For example, the wayfinding initiative in Eugene, Oregon, effectively demonstrates how digital kiosks can enhance urban navigation and public information access. This trend significantly contributes to the revenue growth of this segment.

Product Type Segment Insights and Analysis:

Based on product type, the digital signage market is segmented into video walls, video screens, kiosks, digital posters, billboards, menu boards, and others.

Video walls segment contributed the largest share in 2024 due to the increasing demand for dynamic and immersive visual experiences across sectors such as retail, transportation, corporate, and public spaces. Advancements in display technologies, including LED, OLED, and LCD, have enhanced the performance and aesthetics of video walls. It offers seamless displays with ultra-thin bezels and higher resolutions. These improvements make video walls more visually appealing and functional. It attracts businesses seeking to engage customers effectively and creates high demand. In addition, the rise of smart cities and urban development projects further contributes to the revenue growth of this segment. Video walls are now increasingly utilized for traffic management, public information displays, and surveillance.

In April 2025, Prime AV introduced its premier LED wall display solutions in the Washington D.C. area. They are bringing advanced visual technology to enhance events across the region. With this launch, Prime AV strengthens its position as a top provider of impactful event solutions, particularly for government, corporate, and civic engagements. The newly developed line of customizable LED video walls is designed to offer vibrant, flexible visual displays that captivate and engage audiences effectively. This type of initiative highlights the expanding use of video walls in live and large-scale productions.

Application Segment Insights and Analysis:

Based on application, the digital signage market is segmented into retail, hospitality, transportation, healthcare, education, corporate, entertainment, infrastructure, and others.

Retail segment contributed the largest revenue share in 2024 due to the rising demand to enhance in-store customer engagement and streamline operations in retail sector. Digital signage solutions, including interactive kiosks, digital shelf labels, and video walls, allow retailers to deliver dynamic, personalized content that captures customer attention and influences purchasing decisions. Retailers like Bunnings and Walmart have expanded their in-store digital media networks. They offer suppliers advertising opportunities through LED displays, thereby creating new revenue streams.

Digital signage plays a vital role in increasing sales and boosting revenue for retail companies by enhancing customer engagement and streamlining operations. For instance, McDonald’s leverages self-service digital kiosks to accelerate the ordering process. It reduces wait times and encourages upselling through intuitive menu displays. Sephora enhances the in-store shopping experience with interactive digital signage that allows customers to explore products, access beauty tutorials, and receive personalized recommendations. Similarly, Nike’s flagship stores utilize large-scale video walls to present high-impact, high-resolution content that highlights product features, brand stories, and athlete endorsements. It creates an immersive retail environment that drives brand loyalty and purchase decisions. Retailers are now recognizing the value of digital signage in strengthening brand presence, which drives revenue growth of this segment.

Geographical Outlook:

Digital Signage market is strategically segmented by geography to provide a comprehensive understanding of regional market dynamic. Discover demand analysis, emerging trends, and growth opportunities shaping market performance across different region and countries.

North America Digital Signage Market:

Market in North America accounted for largest revenue share in 2024 due to the advanced technological infrastructure and high adoption of innovative solutions in the region, especially in U.S and Canada. The expansion of digital signage market in the region is also fueled by the increasing demand for Digital Out-of-Home (DOOH) advertising, the integration of AI and data-driven content, and the expansion of smart city initiatives. In North America, this synergy between digital signage and data-driven insights allows brands to fine-tune their campaigns for maximum effectiveness. For instance, Soofa Digital, a U.S.-based advertising services provider, is a trailblazer in the Digital Out-of-Home (DOOH) advertising sector. They provide brands with customized ad space solutions, allowing them to connect with exclusive and high-traffic audiences by strategically placing ads in densely populated urban areas.

Additionally, the adoption of digital signage in retail sector in the region for dynamic promotions and interactive advertisements has significantly contributed to the revenue growth of the market. In April 2025, for instance, EG America, headquartered in Westborough, Massachusetts, introduced its Retail Media Network (RMN) through a partnership with Axonet. This new network enables EG America’s brand partners to connect with consumers at multiple touchpoints throughout their shopping experience. The initiative leverages digital signage, the SmartRewards loyalty program, and off-site advertising to deliver targeted, engaging content.  The demand for advanced digital signage technologies is expected to rise as retailers continue to invest in RMNs. It accelerates revenue growth of the market in this region.  

Asia Pacific Digital Signage Market:

Asia Pacific is expected to register a fast revenue growth rate during the forecast period due to the rapid urbanization, technological advancements, and increasing demand for digital signage in retail, transportation, hospitality, and corporate environments. China stands as a global frontrunner in the digital signage industry, boasting one of the largest and most dynamic markets worldwide. The sports sector is a key driver of demand, with digital signage widely deployed in stadiums, arenas, and major international events like the Olympics.

Additionally, China has taken a leading role in integrating digital signage across its public transportation networks. For example, Suining, a vibrant city in China’s Sichuan province, has upgraded 15 of its bus stops with Faytech’s cutting-edge outdoor digital signage. These installations include high-resolution LCDs and LED video walls that provide real-time information to commuters, such as bus departure and arrival times, along with important service updates. These high-visibility locations capture strong audience attention, making digital signage an impactful medium for advertising and communication across the country.

Japan also contributes a significant revenue share to the Asia Pacific market. The growing demand from Japan’s entertainment and tourism sectors is a key contributor to the country’s digital signage market revenue growth. Entertainment holds a central place in Japanese culture, spanning diverse formats such as pop culture, J-pop music, gaming, and arcades. on January 19, 2023, a Japanese digital out-of-home (DOOH) company partnered with a broadcaster to introduce a new service that enables live event broadcasting across 75 large LED screens nationwide. This initiative aims to deliver real-time coverage of press events, sports matches, and concerts. It enriches the public experience and showcases the potential of digital signage in engaging large audiences with dynamic content in high-traffic areas.

Europe Digital Signage Market:

Market in Europe accounted for a significant revenue share in 2024 due to the technological advancements, smart city initiatives, and increasing demand of digital signage in retail, transportation, and healthcare sectors. Digital signage solutions have been introduced across three healthcare institutions managed by the County Durham and Darlington NHS Foundation Trust in England—namely, Darlington Memorial Hospital, University Hospital of North Durham, and Bishop Auckland Hospital. Serving a population of over 650,000, the Trust employs around 7,500 staff members. Through the Smartroom Health platform, these hospitals now deliver tailored content via more than 40 screens and digital door displays. It enhances communication and patient engagement within the facilities.

The Rising demand for digital signage in the region prompted manufacturers to increase their presence in the European market. In September 2024, for instance, TD Synnex Maverick has revealed a strategic distribution agreement with Navori Labs, a leading digital signage software provider. Under this partnership, Maverick will distribute Navori’s software solutions in 20 European countries, significantly broadening the company’s regional presence and market reach. Such initiatives are driving the revenue growth of the digital signage market in the region.

 Competition Analysis:

The Digital Signage market is characterized by a fragmented structure, with numerous players competing across various segments and regions. List of major players included in the Digital Signage market report are:

Digital Signage Software Providers:

• Scala
• Appspace Inc.
• Yodeck
• Navori Labs
• NoviSign Digital Signage Inc
• Mvix Inc.
• Korbyt
• Spectrio Inc.
• MandoeMedia
• Signagelive
• Poppulo
• Visix, Inc
• 22Miles Inc.
• Carousel Digital Signage

Digital Signage Hardware Providers:

• Samsung Electronics Co Ltd
• LG Electronics Inc.
• Sony Corporation
• Sharp Corporation
• Koninklijke Philips N.V.
• Advantech Co. Ltd
• ViewSonic Corporation
• Barco
• BrightSign LLC
• AG Neovo
• Elo Touch Solutions Inc.
• IAdea Corporation
• Aopen Inc
• Ibase Technology Inc.

Strategic Developments in Digital Signage Market:

• On 05 June 2024, STRATACACHE acquired Dot2Dot Communications, a digital signage and out-of-home media specialist headquartered in Ontario, Canada. Dot2Dot, known for its expertise in digital signage integration and long-standing partnership with Scala. This acquisition strengthens STRATACACHE’s global presence and expands its capabilities in the out-of-home advertising sector.
• On 05 March 2024, Samsung Electronics America has joined forces with Quest Technology Management to launch a pioneering managed service tailored for Small and Midsize Enterprises (SMEs). It is available exclusively through Telarus technology advisors. This comprehensive solution delivers advanced digital signage offerings. It allows SMEs to enhance their business environments with streamlined content and device management, along with display technology designed to strengthen brand visibility and impact.
• On 29 January 2024, LG Electronics launched a new platform that allows businesses to explore and remotely manage LG’s cloud-based digital signage solutions. Known as LG Business Cloud, the platform supports a wide array of LG digital signage products. It includes microLED displays, commercial TVs, transparent OLED signage, and LED screens. It features key solutions such as the LG SuperSign Cloud Content Management System (CMS) and LG Pro:Centric Cloud, providing businesses with centralized and efficient control over their digital signage operations.

Key Advantages for Stakeholders:

Navistrat Analytics’ industry report provides an in-depth quantitative analysis of various market segments, historical and current trends, market forecasts, and dynamics within the global market. The historical years covered in this report are 2022 to 2023, with 2024 serving as the base year for market size calculations. The forecast period extends from 2025 to 2032.

The report includes an executive summary and a comprehensive overview of market drivers, restraints, opportunities, and challenges (DROC), along with insights into regulatory standards. It features detailed analyses such as PORTER’s Five Forces, SWOT, and PESTLE, as well as assessments of technological trends and the competitive landscape.

PORTER’s Five Forces analysis helps stakeholders evaluate the impact of new entrants, competitive rivalry, supplier power, buyer power, and substitution threats, enabling them to assess the level of competition and the attractiveness of the global market. The competitive landscape provides stakeholders with a clear understanding of the current market positions of key players, offering valuable insights into their competitive environment.

Scope And Key Highlights of The Digital Signage Market Report:

 The Digital Signage market report offers a detailed analysis of market size, including historical revenue (in USD Billion) data for 2022-2023 and revenue forecasts for 2025-2032 across the following segments:

• Component (Revenue, USD Billion; 2022-2032)
  • Hardware
    • Displays
      • LCD
      • LED
      • OLED
      • Others
    • Media Players
    • Projectors
    • Other Accessories
  • Software
    • Edge Server Software
    • Content Management System (CMS)
    • Device Management Software
    • Others
  • Services
    • Installation Services
    • Maintenance & Support
    • Consulting Services
• Product Type Outlook (Revenue, USD Billion; 2022-2032)
  • Video Walls
  • Video Screens
  • Kiosks
  • Digital Posters
  • Billboards
  • Menu Boards
  • Others
• Display Type Outlook (Revenue, USD Billion; 2022-2032)
  • Standalone Displays
  • Transparent Displays
  • Interactive Displays
  • Others
• Display Size (Revenue, USD Billion; 2022-2032)
  • Below 32 Inches
  • 32 to 52 Inches
  • More than 52 Inches
• Location (Revenue, USD Billion; 2022-2032)
  • Indoor Digital Signage
  • Outdoor Digital Signage
• Application (Revenue, USD Billion; 2022-2032)
  • Retail
  • Hospitality
  • Transportation
  • Healthcare
  • Education
  • Corporate
  • Entertainment
  • Infrastructure
  • Others
• Regional Outlook (Revenue, USD Billion; 2022-2032)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Benelux
    • Nordic Countries
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Oceania
    • ASEAN Countries
    • Rest of APAC
  • Latin America
    • Brazil
    • Rest of LATAM
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Israel
    • Turkey
    • Rest of MEA

Frequently Asked Questions (FAQ) about the Digital Signage Market Report