Electronic Shelf Labels Market Size, Share, and Trends Analysis, By Type (LCD ESL, E-Paper ESL, LED ESL), By Component (Display Panel, Batteries, Transceivers, Others), By Display Size (≤ 3 Inches, 3–7 Inches, Others), By Technology (Radio Frequency, Infrared, Others), By Application Price Automation), End-Use (Retail), and By Region, Forecast 2025-2032

Electronic Shelf Labels Market Overview and Key Insights:

The global electronic shelf labels market reached USD 1,702.4 Million in 2024 and is expected to register a revenue CAGR of 14.2% during the forecast period. Increasing demand for digital technologies in retail sector, rising demand for price automation and real-time updates, increasing focus on labor cost reduction, and rising expansion of grocery and hypermarket chains are expected to drive revenue growth of the market.

Market Drivers:

Increasing demand for digital technologies in retail sector is the major factor driving revenue growth of the market. Retailers are embracing ESL systems to streamline pricing updates, boost operational efficiency, and enhance pricing accuracy. Automated real-time pricing allows retailers to respond to market fluctuations and competitive moves instantaneously. It reduces manual labor costs and minimizes pricing errors. Moreover, ESLs provide a platform for dynamic promotions, price optimization, and integration with smart inventory systems, which collectively improve customer experience and sales performance. Retailers are now increasingly shifting toward omnichannel digital retailing and data-driven decision-making. This shift is driving the revenue growth of Electronic Shelf Labels (ESLs).

The wide-ranging applications and benefits of Electronic Shelf Labels (ESLs) have prompted several major retail chains to commit to implementing digital labeling across their store networks. For instance, in June 2024, Walmart US revealed plans to roll out ESLs in 2,300 stores by 2026. The company highlighted that each of its stores carries over 120,000 products. It requires employees to handle thousands of price changes every week, including new item pricing, rollbacks, and markdowns, making digital solutions essential for greater efficiency and accuracy. Retail-store company SPAR Austria also recently declared the nationwide deployment of multicolor smart electronic shelf labels after successfully completing a comprehensive testing phase.

Market Opportunity:

Advancements in ESL technology are creating significant opportunities for the market. Modern ESLs now support features such as high-resolution e-paper displays, multicolor screens, real-time wireless updates, and NFC or QR code integration. It offers dynamic pricing, personalized promotions, and interactive customer engagement. In December 2024, The Fresh Market, an American grocery chain, intends to implement Vusion 360 digital technology solutions across its physical stores. VusionGroup, a provider of digitalization solutions, is leading the initiative. It involves the deployment of multicolor electronic shelf labels, the VusionCloud platform, Captana’s AI-driven computer vision technology, and Memory Store Analytics at 166 locations throughout the United States.

In addition, the integration of ESLs with inventory management, AI-based analytics, and IoT platforms allows for more efficient operations and better demand forecasting. As a result, retailers are increasingly viewing ESLs as a strategic investment to optimize performance, reduce operational costs, and gain a competitive edge. It is opening up significant new avenues for revenue growth of the market. For example, VusionGroup created EdgeSense, a solution that integrates a smart rail system with computer vision technology (Captana), Artificial Intelligence (AI), electronic shelf labels, and highly precise data capabilities.

Recent Trends:

One recent trend in the electronic shelf labels market is the integration of Near Field Communication (NFC) technology into electronic shelf labels. NFC-enabled ESLs allow customers to tap their smartphones against a shelf label to instantly access detailed product information, read reviews, check stock availability, or view personalized promotions. This contactless interactivity enriches the shopping experience by offering greater transparency and convenience, especially in tech-savvy and urban retail environments.

In June 2024, Australia’s top liquor retailer, Dan Murphy’s, completed the implementation of Electronic Shelf Labels (ESLs) across all 273 of its stores. These ESLs are equipped with Near Field Communication (NFC) technology, which enables short-range connectivity between devices. This feature allows customers to tap their smartphones on the ESL. It automatically opens the Dan Murphy’s app or browser to access the product page, where customers can view tasting notes and customer reviews.

Restraints & Challenges:

Data security and privacy risks represent a significant barrier to the revenue growth of the electronic shelf labels market. ESL systems integrate with broader retail IT infrastructure. It includes inventory management platforms, customer engagement tools, and cloud-based analytics. As a result, they become more susceptible to cyber threats, data breaches, and unauthorized access. Concerns around the protection of sensitive information, such as pricing strategies, consumer interaction data, and store-level operations, make retailers cautious about large-scale adoption. Additionally, compliance with data protection regulations like GDPR and other regional privacy laws increases the complexity and cost of implementing ESL solutions. In August 2024, for instance, U.S. senators recently questioned Kroger’s use of ESLs, claiming the technology could be used to manipulate prices and compromise consumer privacy.

Type Segment Insights and Analysis:

Based on the type, the electronic shelf labels market is segmented into LCD ESL, E-Paper ESL, and LED ESL. LCD ESL segment is further sub-segmented into monochrome LCD, segment LCD, and graphic LCD. E-Paper ESL segment is further sub-segmented into segment e-paper and graphic e-paper. LED ESL segment is further sub-segmented into flashing LED, static LED, and others.

E-Paper ESL segment is expected to register a fast revenue growth rate during the forecast period due to the rising demand for this type of display in retail stores, owing to their energy efficiency, superior readability, and enhanced functionality. E-paper displays consume minimal power, requiring energy only during content updates. It significantly extends battery life and reduces maintenance costs. Their paper-like readability under various lighting conditions, including direct sunlight, improves the in-store customer experience. The demand for e-paper ESLs continues to rise as retailers increasingly seek sustainable and cost-effective digital solutions.

In March 2025, E Ink, a leading innovator and global pioneer in Electronic Paper (ePaper) technology, partnered with Realtek Semiconductor to launch the second-generation System-on-Panel (SoP) electronic shelf label (ESL) reference design. This advanced SoP technology merges components directly onto ePaper, glass, or flexible substrates, creating a unified ePaper display solution by integrating circuits, display panels, and system architecture into a single structure.

Component Segment Insights and Analysis:

Based on component, the electronic shelf labels market is segmented into display panel, batteries, transceivers, microprocessors, connectors, and others.

Display panel segment contributed the largest share in 2024 due to the increasing demand for enhanced product visibility and real-time price updates in the retail sector. Retailers prefer display panels like e-paper and LCD for their sharp visibility and energy efficiency. E-paper displays are easy to read under different lighting conditions and consume very little power. This makes them suitable for long-term use in stores. More retailers are switching to digital price tags to manage frequent price changes. This growing demand is boosting the sales of advanced display panels in ESL systems. Furthermore, the growing adoption of dynamic pricing strategies and omnichannel retailing has increased the need for digital solutions that seamlessly update prices and promotions. This has accelerated the deployment of ESL systems and drives revenue growth of the market.

In January 2023, E Ink, a global leader and early innovator in digital paper technology, introduced E Ink Prism 3, the latest version of its segmented display. This new display technology allows dynamic color changes and gives product designers the flexibility to select from eight colors and blend them with patterns to create visually engaging, adaptive surfaces. The ability to customize surfaces with multiple colors and patterns adds value to premium retail formats and boosts demand for high-end ESL solutions.

Application Segment Insights and Analysis:

Based on application, the electronic shelf labels market is segmented into price automation, inventory management, product information display, promotions & advertising, customer behavior analytics and others.

Price automation segment contributed the largest revenue share in 2024 due to rising demand for real-time pricing updates and operational efficiency. Retailers are shifting from manual to automated systems to save time, reduce errors, and cut labor costs. Automated price updates help manage frequent pricing changes across multiple stores with ease. This improves accuracy, supports dynamic pricing strategies, and boosts customer trust. Integration with inventory systems and data analytics also enables smarter pricing decisions. These benefits are driving higher adoption of price automation in retail and fueling revenue growth of the market.

In March 2025, surplus food retailer Company Shop implemented electronic shelf labels (ESLs) across all its stores in the UK. This rollout was carried out in partnership with in-store automation specialist Pricer. The system is already active in the St Helens and Long Eaton locations. It enables real-time price updates directly at the shelf. The ESL reduces the need for staff to manually adjust pricing and allowing them to focus more on customer service activities.

Geographical Outlook:

Electronic Shelf Labels market is strategically segmented by geography to provide a comprehensive understanding of regional market dynamic. Discover demand analysis, emerging trends, and growth opportunities shaping market performance across different region and countries.

Europe Electronic Shelf Labels Market:

Market in Europe accounted for the largest revenue share in 2024 due to a mix of economic, regulatory, technological, and competitive factors. High labor costs across European countries have pushed retailers to pursue automation aggressively. ESLs enable real-time price updates, dramatically reducing staff hours for manual label changes while improving price accuracy. It is a critical benefit as regulatory scrutiny on pricing transparency intensifies. Environmental regulations and sustainability initiatives also support adoption. Governments in the region are enforcing policies like the EU’s Green Deal and Circular Economy Action Plan. It is encouraging retailers to minimize paper waste. Retail chains such as Lidl, Carrefour, Tesco, and Aldi are responding by replacing traditional labels with ESLs to meet these goals

In June 2025, for instance, Carrefour, a leading food retailer in Europe, is piloting VusionGroup’s EdgeSense platform as part of its efforts to digitize store shelves and build a future-ready omnichannel retail environment. EdgeSense integrates smart rail systems, electronic shelf labels, computer vision (via Captana), artificial intelligence, and high-precision data. The platform supports automated shelf monitoring to ensure merchandising compliance, real-time tracking, and automatic detection of stockouts. The growing preference for integrated platforms that combine ESLs with AI and IoT capabilities is a key factor fueling revenue growth of the market in this region.

Asia Pacific Electronic Shelf Labels Market:

Asia Pacific is expected to register a fast revenue growth rate during the forecast period due to the rapid retail digitization, rising labor costs, and supportive government policies. Retailers across China, Japan, South Korea, and India are integrating ESL systems to enable real-time price updates and synchronized inventory management. In March 2025, Huawei and SOLUM introduced an integrated Internet of Things (IoT) solution tailored for the retail sector during Huawei’s special event, “Digital and Intelligent Innovation Unlocks New Retail Growth.” This solution addresses key issues related to the large-scale implementation of electronic shelf labels (ESLs), providing a streamlined and effective digital strategy for retailers worldwide.

Large-format retailers and specialty stores in the region are motivated to cut labour costs, minimize pricing errors, and improve price agility. Retail chains in China are deploying NFC- and RF-enabled ESLs to support real-time updates and customer engagement via contactless interactions. For instance, Alibaba’s Hema and JD’s convenience stores are leveraging real-time price and inventory control to support omnichannel retailing. ESLs help these retailers respond quickly to market demand, optimize stock levels, and reduce pricing errors. This improves operational efficiency and enhances the customer shopping experience. This is a key factor contributing to the revenue growth of the market in China.

North America Electronic Shelf Labels Market:

Market in North America accounted for significant revenue share in 2024 due to increasing investments from major retailers and rising demand for operational efficiency, especially in U.S. and Canada. Retailers in the U.S. are increasingly adopting IoT‑enabled ESLs using radio frequency, NFC, and infrared technologies to support real‑time updates across large product assortments. For instance, Walmart is set to retrofit 2,300 U.S. stores with digital shelf labels by 2026. It allows instant price updates for over 120,000 items, shrinking a two-day manual process to mere minutes. It is a move designed to enhance store efficiency and the consistency of pricing. Kroger, Whole Foods, and Instacart-supported retailers are also rapidly expanding ESL deployments to reduce human error, improve customer engagement, and modernize price operations.

 In addition, the presence of established technology providers and the readiness to adopt IoT-based solutions in the region create a favorable environment for the ESL market. In June 2025, Tecsys, a Canadian provider of supply chain management solutions, introduced a new electronic shelf label system called ESL+. This solution is aimed at improving hospital inventory management by enabling real-time interaction at the point of use. It helps healthcare staff quickly find, reorder, and track medical supplies more efficiently.

Competition Analysis:

The electronic shelf labels market is characterized by a consolidated structure, with few players competing across various segments and regions. List of major players included in the electronic shelf labels market report are:

• VusionGroup
• Pricer AB
• Displaydata Ltd.
• E Ink Holdings Inc.
• SoluM
• Hanshow Technology Co., Ltd
• Opticon Sensors Europe B.V
• M2Comm
• Zkong Networks
• SUNMI Technology Co., Ltd.
• ComQi
• DIGI Group
• ZhSunyco
• PARTRON ESL
• Dalian Sertag Technology Co., Ltd.

Strategic Developments in Electronic Shelf Labels Market:

• On 12 January 2025, Pricer, a top provider of in-store automation and communication solutions, introduced its newest innovation, Pricer Avenue, aimed at transforming the traditional role of Electronic Shelf Labels (ESLs). This advanced, modular ESL system is designed to elevate and modernize the in-aisle experience. Pricer Avenue enables retailers to digitally design, manage, and merchandise the shelf edge in more dynamic and connected ways, offering greater flexibility and functionality at the point of sale.
• On 13 December 2024, Empire Co. Ltd.’s supermarket chain, Sobeys, has placed an order for 5 million Electronic Shelf Labels (ESLs) to be deployed throughout its stores across Canada. This follows an earlier rollout at 50 trial locations in June, though specific stores were not disclosed at the time. JRTech Solutions, a Canadian provider of ESL technology and distributor for Pricer, will be responsible for installing the system nationwide.

Key Advantages for Stakeholders:

Navistrat Analytics’ industry report provides an in-depth quantitative analysis of various market segments, historical and current trends, market forecasts, and dynamics within the global market. The historical years covered in this report are 2022 to 2023, with 2024 serving as the base year for market size calculations. The forecast period extends from 2025 to 2032.

The report includes an executive summary and a comprehensive overview of market drivers, restraints, opportunities, and challenges (DROC), along with insights into regulatory standards. It features detailed analyses such as PORTER’s Five Forces, SWOT, and PESTLE, as well as assessments of technological trends and the competitive landscape.

PORTER’s Five Forces analysis helps stakeholders evaluate the impact of new entrants, competitive rivalry, supplier power, buyer power, and substitution threats, enabling them to assess the level of competition and the attractiveness of the global market. The competitive landscape provides stakeholders with a clear understanding of the current market positions of key players, offering valuable insights into their competitive environment.

Scope And Key Highlights of The Electronic Shelf Labels Market Report:

 The Electronic Shelf Labels market report offers a detailed analysis of market size, including historical revenue (in USD Million) data for 2022-2023 and revenue forecasts for 2025-2032 across the following segments:

• Type Outlook (Revenue, USD Million; 2022-2032)
  • LCD ESL
    • Monochrome LCD
    • Segment LCD
    • Graphic LCD
  • E-Paper ESL
    • Segment E-Paper
    • Graphic E-Paper
  • LED ESL
    • Flashing LED
    • Static LED
    • Others

• Component Outlook (Revenue, USD Million; 2022-2032)
  • Display Panel
  • Batteries
  • Transceivers
  • Microprocessors
  • Connectors
  • Others

• Display Size Outlook (Revenue, USD Million; 2022-2032)
  • ≤ 3 Inches
  • 3–7 Inches
  • 7–10 Inches
  • ≥ 10 Inches

• Technology Outlook (Revenue, USD Million; 2022-2032)
  • Radio Frequency (RF)
  • Infrared (IR)
  • Near-field Communications (NFC)
  • Bluetooth Low Energy (BLE)
  • Wi-Fi
  • Others

• Application Outlook (Revenue, USD Million; 2022-2032)
  • Price Automation
  • Inventory Management
  • Product Information Display
  • Promotions & Advertising
  • Customer Behavior Analytics
  • Others

• End-Use Outlook (Revenue, USD Million; 2022-2032)
  • Retail
    • Hypermarkets
    • Supermarkets
    • Specialty Stores
    • Department Stores
    • Convenience Stores
    • Drugstores/Pharmacies
  • Industrial
    • Warehouses
    • Healthcare Facilities
    • Others

• Regional Outlook (Revenue, USD Million; 2022-2032)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Benelux
    • Nordic Countries
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Oceania
    • ASEAN Countries
    • Rest of APAC
  • Latin America
    • Brazil
    • Rest of LATAM
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Israel
    • Turkey
    • Rest of MEA

Frequently Asked Questions (FAQ) about the Electronic Shelf Labels Market Report