Mobility as a Service (MaaS) Market Size, Share, and Trends Analysis, By Service Type (Ride-Hailing Services), By Solution Type (Booking & Ticketing Solutions), By Operating System (iOS, Android, Windows), By Payment Type (On-demand), By Business Model (B2C, B2B, P2P), By Propulsion Type and By Region, Forecast 2025-2032

Mobility as a Service (MaaS) Market Overview and Key Insights:

The global Mobility as a Service (MaaS) market reached USD 156.42 billion in 2024 and is expected to register a revenue CAGR of 20.6% during the forecast period. Rapid urbanization and traffic congestion, rise in smartphone and internet penetration, increasing trend of on-demand transportation services, and growing adoption of MaaS among corporate and institutional sectors are expected to drive revenue growth of the market.

Market Drivers:

Rapid urbanization and traffic congestion are the major factors driving revenue growth of the market. Nowadays, 55% of the global population resides in urban areas, and this figure is expected to rise to 68% by 2050. According to United Nations, the combination of global population growth and the ongoing migration from rural to urban regions could result in an additional 2.5 billion people living in cities by mid-century, with nearly 90% of this urban growth expected to occur in Asia and Africa. Traditional transport infrastructure struggled to cope with this rapid urbanization and rising commuter demand for effective transportation. It leads to increased travel times, pollution, and parking challenges. MaaS platforms address these challenges by integrating various modes of transport, such as ride-hailing, public transit, ride-sharing, and carpooling into a single, user-friendly interface.

Cities and commuters are increasingly adopting MaaS solutions these days to enhance urban mobility. In December 2024, May Mobility, a company specializing in autonomous driving (AD) technology, announced the rollout of a corporate Autonomous Vehicle (AV) service in Fukuoka, Japan. This initiative will leverage Toyota’s e-Palette mobility-as-a-service (MaaS) vehicle platform at the Miyata factory operated by Toyota Motor Kyushu Co. (TMK). The service features a customized version of the e-Palette electric vehicle and aims to offer a convenient and efficient transportation solution for both factory staff and visitors. These type of partnerships between technology firms and established automotive manufacturers drive revenue growth of the market. 

Market Opportunity:

Technological advancements in connectivity & transportation are creating significant opportunities for the market. Innovations such as 5G networks, IoT-enabled vehicles, advanced GPS, and cloud computing allow for dynamic route optimization, predictive maintenance, and enhanced user experiences through mobile applications.  At the same time, developments in Electric Vehicles (EVs), autonomous driving, and smart infrastructure are reshaping urban mobility. It reduces operational costs and environmental impact.

For instance, in February 2021, Baidu, Inc. launched a multi-modal autonomous driving Mobility as a Service (MaaS) platform in Guangzhou. The company aimed to deliver AI-powered urban transportation solutions. The platform operates a diverse fleet that includes Apollo Robotaxis, Robobuses, and three additional types of autonomous vehicles. It enables residents to access intelligent, on-demand mobility services within the city. Such large-scale deployments create a favorable ecosystem for MaaS expansion in other urban centers and drive revenue growth of the market.

Recent Trends:

One recent trend in the Mobility as a Service (MaaS) market is the increasing strategic partnerships and acquisitions among the mobility service providers and MaaS platform operators to increase service offerings and expand market reach. In April 2025, for instance, Lyft, Inc., a leading player in the ride-hailing industry, has announced a definitive agreement to acquire FREENOW. It is a major European multi-mobility platform centered around taxi services from BMW Group and Mercedes-Benz Mobility. The deal is valued at approximately Euro 175 million (USD 197 million).

Similarly, in April 2024, the MaaS platform umob, which seamlessly combines shared mobility, taxi services, and public transportation within a single app, acquired MaaS Global. The Finnish mobility scale-up operates in cities such as Vienna, Antwerp, Helsinki, Turku, Tokyo, Birmingham, and across Switzerland. Through this acquisition, umob now takes over the technology developed by MaaS Global, including the Whim app created by the company. Such strategic moves are reshaping the competitive landscape. It helps companies to deliver more scalable and comprehensive mobility services.

Restraints & Challenges:

Limited adoption of MaaS in rural and semi-urban areas is restraining revenue growth of the market. These locations lack the necessary public transportation infrastructure and have lower population densities, which makes it difficult to achieve the scale needed for profitable MaaS operations. In addition, residents in these areas tend to rely heavily on private vehicles due to limited alternatives. It reduces the demand for shared mobility services. Technological barriers, such as lower smartphone penetration and inconsistent internet connectivity, further hinder the adoption of app-based mobility solutions and limits the revenue growth of the market.

Service Type Segment Insights and Analysis:

Based on the service type, the Mobility as a Service (MaaS) market is segmented into ride-hailing services, ride-sharing services, micromobility services, public transport services, and others. The micromobility services segment is further sub-segmented into bike sharing, scooter sharing, and others. public transport services segment is further sub-segmented into bus services, rail services, and others.

Ride-hailing services segment contributed the largest share in 2024 due to the increasing urbanization, changing consumer preferences, and the widespread adoption of smartphones and digital payment platforms.  Consumers are now shifting away from private car ownership in favor of convenient, on-demand transportation solutions. Ride-hailing services offer flexibility, real-time booking, and cost-effective travel options, which appeal especially to younger, tech-savvy populations.

In addition, strategic partnerships between ride-hailing platforms and public transit agencies are enhancing multimodal mobility offerings, further boosting the revenue growth of this segment. In May 2025, for instance, Uber announced a partnership with Pony AI to integrate the China-based robotaxi developer’s autonomous vehicles into its ride-hailing platform. This collaboration represents the latest in a series of strategic alliances aimed at bolstering Uber’s position in the emerging robotaxi market. The initiative is set to launch in a major Middle Eastern market later this year, with plans to expand into additional international regions over time.

Solution Type Segment Insights and Analysis:

Based on solution type, the Mobility as a Service (MaaS) market is segmented into journey management solutions, payment solutions, booking & ticketing solutions, technology solutions, routing & navigation solutions, and others.

Technology solutions segment contributed the largest share in 2024 due to increasing demand for integrated, real-time, and user-centric mobility experiences. Advanced technologies such as Artificial Intelligence (AI), machine learning, data analytics, Internet of Things (IoT), and cloud computing are playing a critical role in enabling seamless journey planning and multimodal integration for MaaS platforms.  These solutions enhance operational efficiency for service providers while improving convenience, personalization, and safety for users.

Additionally, rising investments in digital infrastructure and smart city initiatives are further accelerating the adoption of these technologies. In September 2024, Peachtree Corners, recognized as one of the United States’ pioneering smart city environments powered by real-world connected infrastructure and T-Mobile’s 5G network, announced a strategic partnership with autonomous driving technology company May Mobility. Through this collaboration, May Mobility will deploy its Autonomous Vehicle (AV) solutions in Georgia for the first time, introducing its innovative on-demand AV service designed to deliver reliable and efficient transportation within the smart city ecosystem. Such initiatives demonstrate the growing demand for sophisticated, tech-enabled mobility solutions and drive revenue growth of this segment.

Propulsion Type Segment Insights and Analysis:

Based on propulsion type, the Mobility as a Service (MaaS) market is segmented into Internal Combustion Engine (ICE), Electric Vehicle (EV), Compressed Natural Gas (CNG), and hybrid.

Electric Vehicle (EV) segment is expected to register a fast revenue growth rate during the forecast period due to the global shift toward sustainable transportation and supportive regulatory frameworks aimed at reducing carbon emissions. Governments and municipalities are offering incentives, subsidies, and infrastructure investments, such as expanded EV charging networks, to encourage the adoption of electric mobility solutions. MaaS providers are increasingly integrating EVs into their fleets to align with environmental goals and meet growing consumer demand for eco-friendly transport options.

In September 2024, India-based digital automotive aftermarket platform myTVS introduced its new ‘Mobility-as-a-Service’ (MaaS) platform. They specifically targeting last-mile Electric Vehicle (EV) operators. The platform is designed to deliver a complete vehicle management solution, encompassing services such as vehicle leasing, fleet operations, maintenance, access to charging infrastructure, and advanced fleet management technology. myTVS aims to streamline operations and minimize complexities for EV fleet operators, enhancing efficiency and scalability in the growing electric mobility sector. The demand for EVs and related technologies increases as more fleet operators turn to electric vehicles supported by such holistic service models and driving revenue growth of this segment.

Geographical Outlook:

Mobility as a Service (MaaS) market is strategically segmented by geography to provide a comprehensive understanding of regional market dynamic. Discover demand analysis, emerging trends, and growth opportunities shaping market performance across different regions and countries.

Asia Pacific Mobility as a Service (MaaS) Market:

Market in Asia Pacific accounted for largest revenue share in 2024 due to the rapid urbanization, increasing population density, and strong technological infrastructure, especially in China, Japan, South Korea, and India. As of 2024, around 67% of China’s total population resided in urban areas. The country has consistently increased its urbanization rate over the past several decades. This urban expansion has led to heightened traffic congestion and environmental concerns. It prompted both governmental and private sectors to invest heavily in MaaS platforms that offer multimodal transport services, including ride-hailing, car-sharing, and micro-mobility solutions.

The Mobility as a Service (MaaS) market in Japan is also experiencing significant revenue growth. The Ministry of Japan is actively promoting Mobility as a Service (MaaS) by building on the country’s strong transportation capabilities, particularly its proven efficiency in moving millions of people daily through major urban centers like Tokyo, to enhance overall mobility across the country. In September 2021, ORIX Auto Corporation, in collaboration with Tobu Railway Co., Ltd., JTB Corp., Tochigi Prefecture, JTB Communication Design, Inc., and Toyota Tochigi Rental & Leasing Co., Ltd., announced the phased launch of NIKKO MaaS. It is Japan’s first eco-friendly MaaS initiative tailored for tourists in the Nikko region of Tochigi Prefecture.

North America Mobility as a Service (MaaS) Market:

North America is expected to register a fast revenue growth rate during the forecast period due to the increasing urbanization and rising adoption of shared and on-demand mobility solutions in countries, especially in U.S. and Canada. As the U.S. continues to invest in the future of mobility, the implementation of integrated solutions will play a vital role in developing a more connected, efficient, and sustainable transportation system. Transit agencies and mobility companies that adapt to this transformation will enhance their service capabilities while also promoting a more inclusive and accessible mobility landscape for all users.

In July 2024, for instance, Australian mobility innovator SkedGo has been chosen by U.S. integrated payment and ticketing leader Cubic to supply routing technology for its Umo app. This collaboration aims to improve the travel experience for over 75 transit agencies across North America. It focuses on delivering a unified platform that enables users to seamlessly plan, book, and pay for multimodal journeys across diverse transportation systems. These initiatives, combined with the widespread adoption of smartphones and digital payment systems, are facilitating the revenue growth of MaaS market in the region.

Europe Mobility as a Service (MaaS) Market:

Market in Europe accounted for a significant revenue share in 2024 due to the efficient public transportation networks and a strong emphasis on sustainability, especially in U.K., France, Germany, and Spain. The supportive regulatory environment and advanced technological infrastructure of the region have facilitated the integration of diverse mobility services into unified platforms. The commitment to reducing carbon emissions has further propelled the adoption of MaaS solutions in the region. It is aligned with broader environmental goals.

 In September 2023, Hyundai Motor Europe revealed a collaboration with Norwegian startup Casi to broaden the reach of its global mobility brand, Mocean Subscription, into additional European markets. Having already gained traction in the UK and Spain since its 2021 launch, the service is set to expand further across Europe soon as part of this strategic partnership. Hyundai’s Mocean Subscription service exemplifies the dynamic growth and diversification of the European MaaS market.

Competition Analysis:

The Mobility as a Service (MaaS) market is characterized by a fragmented structure, with numerous players competing across various segments and regions. List of major players included in the Mobility as a Service (MaaS) market report are:

Mobility Service Provider:

• Uber Technologies Inc.
• Lyft Inc
• Grab Holdings Inc.
• DiDi Chuxing
• ANI Technologies Pvt. Ltd. (OLA)
• Sixt SE
• Enterprise Mobility
• Waymo (Alphabet Inc.)
• Zoox (Amazon)
• Pony.ai
• Baidu Apollo
• Lime
• TIER Mobility
• FOD Mobility Group
• Communauto

MaaS Platforms & Software Providers:

• SkedGo
• Moovit (Intel)
• Ubirider
• GeoMobile GmbH
• Yunex Traffic
• Siemens Mobility (Siemens)
• Trafi
• World Wide Mobility
• T-Systems International GmbH
• Beep, Inc.
• Moovel
• BRIDJ

Strategic Developments in Mobility as a Service (MaaS) Market:

• On 30 May 2024, Archer Aviation entered into an agreement with KakaoMobility, South Korea’s leading Mobility-as-a-Service (MaaS) platform provider, for the potential purchase of up to 50 Archer’s Midnight electric vertical takeoff and landing (eVTOL) aircraft. It is valued at approximately USD 250 million, including pre-delivery payments. KakaoMobility intends to deploy and operate the Midnight aircraft in South Korea. They are offering electric air taxi services through their Kakao T mobile app, which serves more than 30 million registered users, with operations expected to begin as early as 2026.
• On 04 March 2024, Ubirider, a mobility-focused fintech company and the developer of the Ubirider Platform, announced the completion of its seed funding round, co-led by Techtree Investments, an investment arm of CTT managed by Iberis Capital, and Cedrus R&D III, managed by Cedrus Capital. With over 11.4 million transactions processed through its platform, Ubirider has showcased the strong demand among cities and transport operators for digital, open-loop ticketing solutions.
• 12 April 2021, REE Automotive Ltd, a pioneer in electric mobility that merged with 10X Capital Venture Acquisition Corp., has entered a strategic collaboration with Magna International Inc., a leading mobility technology firm. The partnership aims to introduce advanced, fully developed Modular Electric Vehicles (MEVs) to the market, targeting technology companies and emerging players in the electric mobility space, under the “Powered by REE” brand.

Key Advantages for Stakeholders:

Navistrat Analytics’ industry report provides an in-depth quantitative analysis of various market segments, historical and current trends, market forecasts, and dynamics within the global market. The historical years covered in this report are 2022 to 2023, with 2024 serving as the base year for market size calculations. The forecast period extends from 2025 to 2032.

The report includes an executive summary and a comprehensive overview of market drivers, restraints, opportunities, and challenges (DROC), along with insights into regulatory standards. It features detailed analyses such as PORTER’s Five Forces, SWOT, and PESTLE, as well as assessments of technological trends and the competitive landscape.

PORTER’s Five Forces analysis helps stakeholders evaluate the impact of new entrants, competitive rivalry, supplier power, buyer power, and substitution threats, enabling them to assess the level of competition and the attractiveness of the global market. The competitive landscape provides stakeholders with a clear understanding of the current market positions of key players, offering valuable insights into their competitive environment.

Scope And Key Highlights of The Mobility as a Service (MaaS) Market Report:

The Mobility as a Service (MaaS) market report offers a detailed analysis of market size, including historical revenue (in USD Billion) data for 2022-2023 and revenue forecasts for 2025-2032 across the following segments:

• Service Type (Revenue, USD Billion; 2022-2032)
  • Ride-Hailing Services
  • Ride-Sharing Services
  • Micromobility Services
    • Bike Sharing
    • Scooter Sharing
    • Others
  • Public Transport Services
    • Bus Services
    • Rail Services
    • Others
  • Others

• Solution Type Outlook (Revenue, USD Billion; 2022-2032)
  • Journey Management Solutions
  • Payment Solutions
  • Booking & Ticketing Solutions
  • Technology Solutions
  • Routing & Navigation Solutions
  • Others

• Operating System Outlook (Revenue, USD Billion; 2022-2032)
  • iOS
  • Android
  • Windows
  • Others

• Payment Type (Revenue, USD Billion; 2022-2032)
  • On-demand
  • Subscription-based

• Business Model (Revenue, USD Billion; 2022-2032)
  • Business-to-Consumer (B2C)
  • Business-to-Business (B2B)
  • Peer-to-Peer (P2P)

• Propulsion Type (Revenue, USD Billion; 2022-2032)
  • Internal Combustion Engine (ICE)
  • Electric Vehicle (EV)
  • Compressed Natural Gas (CNG)
  • Hybrid

• Regional Outlook (Revenue, USD Billion; 2022-2032)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Benelux
    • Nordic Countries
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Oceania
    • ASEAN Countries
    • Rest of APAC
  • Latin America
    • Brazil
    • Rest of LATAM
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Israel
    • Turkey
    • Rest of MEA

Frequently Asked Questions (FAQ) about the Mobility as a Service (MaaS) Market Report