Video Streaming Software Market Size, Share, and Trend Analysis, By Component (Software, Services), By Platform (Satellite TV, Cable TV, Over-the-top, Others), By Deployment Model (On-Premises, Cloud-Based), By Device Type, By Revenue Model, By Industry Vertical, and By Region, Forecast 2025-2032

Video Streaming Software Market Overview and Key Insights:

The global video streaming software market size reached USD 16.34 billion in 2024 and is expected to register a revenue CAGR of 19.4% during the forecast period. Rising demand for content creation, owing to increased internet penetration, is driving the revenue growth of the video streaming software market. According to the International Telecommunication Union (ITU), around 68% of the world population, or around 5.5 billion people, were using the internet in 2024.

Consumers are shifting their preferences towards digital media, AR & VR consumption as compared to traditional forms of media such as satellite TV and cable TV. Affordable smartphones, smart TVs, and touchscreen tablet PCs have significantly contributed to the growth of the streaming software service market.

Market Drivers:

The increase in adoption of consumer electronics devices such as smartphones, tablets, and smart TVs is fueling the growth of the video streaming software market. According to research, the total number of smartphone users globally is expected to be around 7 billion in 2024. Streaming is accountable for the majority of mobile internet bandwidth consumed today. An Advancement in 4G and 5G technology is set to drive the video streaming software viewer experience to a whole new level.

The upgraded 5G technology connectivity has unlocked bandwidths of over 1GHz, and it is giving quality of service to both live streaming and video-on-demand with a decrease in latency with real-time data transmission. According to the GSM Association, globally, 5G connections are expected to surpass 2 billion by 2025. High-speed connectivity comes into play and covers the quality of video streaming experience with accelerated transcoding and processing speed, and this will open new doors for the video streaming software market.

Market Opportunity:

The market has opened opportunities for video streaming software, with the growing demand for online streaming content. It is growing significantly over traditional satellite and cable TV network providers. Video streaming software businesses offer their services as both on-demand and live content for education and business communication. While most of the viewers are familiar with OTT on-demand content like Netflix, Amazon Prime, Disney Plus, Hulu, HBO, and other streaming applications.

Software streaming service providers can also use live broadcasts to direct communication with the audience and community partners. Live streaming event allows streaming software to reach and interact with larger audiences across the world. However, most of the audience is familiar with live broadcasts offered by Facebook, YouTube, TikTok, and Instagram. Both video-on-demand and live streaming offer different types of brand recognition benefits, like an increased pool of customers and user engagement.

Market Trends:

Rapid Integration of Artificial Intelligence (AI) and Machine Learning (ML) is emerging as a major trend in the video streaming software market. AI-driven streaming solutions are increasingly adopted by owing to their ability to deliver seamless, high-quality content without the need for large file downloads. These technologies have enabled advanced personalization, allowing platforms to recommend content tailored to individual preferences. Moreover, AI enhances video quality, supports real-time audience interaction, and applies intelligent compression to optimize bandwidth usage.

In addition, the incorporation of low-code/no-code (LCNC) platforms is emerging as a transformative trend in the video streaming software market. These tools empower non-technical stakeholders to create workflows and applications without extensive coding, accelerating innovation across content management, analytics, and user engagement. However, traditional LCNC platforms face challenges in scalability, integration, and consistency, particularly in high-demand, real-time streaming environments. This gap is increasingly being bridged by generative AI, which enhances LCNC capabilities with dynamic customization and intelligent automation.

Restraints & Challenges:

Digital piracy and data security issues remain a major challenge for video streaming software companies. Streaming video software service providers lost a large number of subscribers and revenue due to piracy. According to a report by the World Economic Forum (WEF), 72% of organizations have observed a rise in cyber threats, with ransomware continuing to be a leading risk. Additionally, approximately 47% identify adversarial use of generative AI as their foremost security concern.

Some users access unlimited free access by simply creating fake accounts to use trials provided by video streaming service platforms. Digital piracy and data security risks are also associated with video classroom and conferencing platforms, this access to breach of virtual meetings, and the risk of data confidentiality. These factors are expected to restrain the growth of the video streaming software market.

Deployment Model Segment Insights and Analysis:

Based on the Deployment Model, the Video Streaming Software Market is segmented into On-Premises and Cloud-Based.

The cloud deployment segment is expected to register significant revenue growth by 2032. Increased implementation of hosting solutions for live streaming and video-on-demand platforms, including transcoding and processing, video management software, video storage, video distribution, video tracking analytics, video monetization, video security, and other solutions. Transcoding and processing form a key component of video streaming software, as they actively convert video formats from MPEG2 sources to H.264 video and AAC audio formats widely used in live streaming and cloud-based video-on-demand platforms.

Other tasks of transcoding and processing include adding watermarks, logos, or other graphics to video. A cloud-based deployment offers several benefits, including increasing bandwidth, encoding multiple resolutions and bitrate options based on the codecs, protocols with reduction in latency and buffering issues, easy deployment, low operational expenses, scalability, and simple collaboration.

Revenue Model Segment Insights and Analysis:

Based on the Revenue Model, the Video Streaming Software Market is segmented into Subscription-Based Video on Demand (SVOD), Advertising-Based Video on Demand (AVOD), Pay-per-view (PPV) model, Freemium Model, and Hybrid.

Advertising-Based Video on Demand (AVOD) is expected to register the fastest revenue growth of 22.1% by 2032. One of the common forms of earning revenue from streaming is mostly from advertisements. This advertising video-on-demand model allows various brands to advertise their products and services displayed on videos after paying the advertising amount to the streaming platform.

Audiences can access videos without paying money to the content owner; here, content creators earn revenue on a pay-per-view basis. These platforms are digitally delivered over the internet, and it is giving advertisers more targeted or recommendation-based advertising options. The most common of all advertising video on demand platforms are YouTube, Facebook, Instagram, and others. Moreover, several OTT platforms have also started advertising to increase their revenue.

Industry Vertical Segment Insights and Analysis:

Based on the Industry Vertical, the Video Streaming Software Market is segmented into Media & entertainment, Education & e-learning, Gaming & esports, Retail & eCommerce, Healthcare, and Others

The media & entertainment segment contributed a significant revenue share in 2024. A rise in viewership of live streaming and video-on-demand services from the media and entertainment industry is driving the growth of the video streaming software market. In the media & entertainment segment, a content creator can leverage their money-driving content during the spur of the momentary time in live streaming and video on demand audiences. Also, rising demand for real-time videos and reduced subscription prices are driving the segment’s growth.

Geographical Outlook:

The Video Streaming Software Market is strategically segmented by geography to provide a comprehensive understanding of regional market dynamics. Discover demand analysis, emerging trends, and growth opportunities shaping market performance across different regions and countries.

North America Video Streaming Software Market:

North America registered the highest market revenue share in the video streaming software market. The digital population in the US has increased over two decades owing to increased internet penetration. According to the National Telecommunications and Information Administration (NTIA), around 83% of the population in the U.S. aged three and older are using the internet in 2023. As a result, the accelerated adoption of content creation is driving the demand for the video streaming software market.

Smartphones and Smart TVs are widely used in the United States; in response, the demand for content development and delivery is expected to increase over the projection period. According to the United States Census Bureau, smartphones were the most popular computing devices in American households in 2021, with 90% of households possessing one. Also, streaming protocols and cloud video deployment tools are seeing a rise in both VOD hosting and live streaming consumption among viewers in the U.S.  

Asia Pacific Video Streaming Software Market:

Asia Pacific is expected to register the fastest revenue growth, reaching 25.2% by 2032. Youth-driven smartphone adoption and growing demand for regional content are driving revenue growth in the Asia Pacific video streaming software market. According to the United Nations (UN), around 60 % of the world’s youth population, or 750 million young people, are aged between 15 to 24 years and can be found Asia-Pacific region.  This region has emerged as a subscription video on demand (SVOD) segment with high internet penetration, daily video consumption, and high adoption of smartphones, smart TVs, and touchscreen-enabled PC across the region are driving the growth of the region.

The market in Asia-Pacific is witnessing significant demand in content creation, as a result, several companies are making substantial investments in streaming companies. For instance, on 11^th September 2024, Krafton invested approximately USD 89.5 million in equity into South Korea-based streaming platform Spoon Labs. Moreover, in the base year 2024, the market revenue share has witnessed a major jump in revenue share owing to mergers & acquisitions. On 24^th November 2024, Reliance JioCinema and Disney+ Hotstar officially merged to establish a joint streaming platform valued at around USD 8.5 billion.

Europe Video Streaming Software Market:

Europe contributed a substantial revenue share in 2024. Rising demand for content creation owing to internet connectivity, smartphones, and smart TV penetration is driving demand for the video streaming software market in Europe. According to the European Union (EU), 94% of all households surveyed in the EU in 2024 had access to the internet. Moreover, advancements in machine-to-machine (M2M) communication and the Internet of Things (IoT) across Europe are expected to drive revenue growth over the forecast period.

Competition Analysis:

The video streaming software market is characterized by numerous players, with major players competing across segments and regions. The list of major players included in the video streaming software market report are:

• International Business Machines Corporation (United States)
• Amazon Web Services, Inc. (United States)
• Microsoft Corporation (United States)
• Alphabet Inc (United States)
• Cisco Systems, Inc (United States)
• Motorola Solutions, Inc. (United States)
• Logitech International S.A. (Switzerland)
• Wowza Media Systems, LLC (United States)
• Brightcove, Inc. (United States)
• Akamai Technologies, Inc (United States)
• Bitmovin Inc. (United States)
• Mux, Inc. (United States)
• Nvidia Corporation (United States)
• Dolby Laboratories Licensing Corporation (United States)
• MTN Group Management Services (Pty) Ltd (South Africa)

Strategic Developments in Video Streaming Software Market:

• On 7^th April 2025, MTN Group partnered with Synamedia to launch a customized streaming platform for both mobile and fixed broadband users across the continent. This partnership is designed to broaden access to digital content and deliver a diverse array of viewing experiences aligned with the changing demands of African audiences. The service will utilize Synamedia’s cutting-edge cloud technologies to stream both live TV and on-demand video content.
• On 19^th November 2024, VdoCipher introduced its One-to-Many Live Broadcast solution, expanding its portfolio with a secure, scalable, and high-performance live streaming service. The service’s global scalability is powered by dedicated streaming servers and robust infrastructure support from AWS and Google Cloud, enabling consistent uptime and reliability across six continents.

Key Advantages for Stakeholders:

Navistrat Analytics’ industry report provides an in-depth quantitative analysis of various market segments, historical and current trends, market forecasts, and dynamics within the global market. The historical years covered in this report are 2022 to 2023, with 2024 serving as the base year for market size calculations. The forecast period extends from 2025 to 2032.

The report includes an executive summary and a comprehensive overview of market drivers, restraints, opportunities, and challenges (DROC), along with insights into regulatory standards. It features detailed analyses such as PORTER’s Five Forces, SWOT, and PESTLE, as well as assessments of technological trends and the competitive landscape.

PORTER’s Five Forces analysis helps stakeholders evaluate the impact of new entrants, competitive rivalry, supplier power, buyer power, and substitution threats, enabling them to assess the level of competition and the attractiveness of the global market. The competitive landscape provides stakeholders with a clear understanding of the current market positions of key players, offering valuable insights into their competitive environment.

Scope And Key Highlights of The Video Streaming Software Market Report:

The Video Streaming Software Market report offers a detailed analysis of market size, including historical revenue (in USD Billion) data for 2022-2023 and revenue forecasts for 2025-2032 across the following segments:

• Component Outlook (Revenue, USD Billion; 2022-2032)
  • Software
    • Content Management Systems
    • Video Hosting & Storage Services
    • CDN Software
    • Encoding & Transcoding Software
    • Security Software
    • Analytics
    • Others
  • Services
    • Professional Services
    • Managed Services
    • License & Maintenance Services

• Platforms Outlook (Revenue, USD Billion; 2022-2032)
  • Satellite TV
  • Cable TV
  • Over-the-top (OTT)
  • Internet Protocol television (IPTV)
  • Web-based platforms
  • Mobile applications
  • Others

• Deployment Model Outlook (Revenue, USD Billion; 2022-2032)
  • On-Premises
  • Cloud-Based
    • Public Cloud
    • Private Cloud
    • Hybrid Cloud

• Device Type Outlook (Revenue, USD Billion; 2022-2032)
  • Smartphones & Tablets
  • Set-Top Boxes & Streaming Devices
  • Desktop & Laptop
  • Smart TVs
  • Wearables
  • Gaming Consoles
  • Connected Car

• Revenue Model Outlook (Revenue, USD Billion; 2022-2032)
  • Subscription-Based Video on Demand (SVOD)
  • Advertising-Based Video on Demand (AVOD)
  • Pay-per-view (PPV) model
  • Freemium Model
  • Hybrid

• Industry Vertical Outlook (Revenue, USD Billion; 2022-2032)
  • Media & entertainment
  • Education & e-learning
  • Gaming & esports
  • Retail & eCommerce
  • Healthcare
  • Others

• Regional Outlook (Revenue, USD Billion; 2022-2032)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Benelux
    • Nordic Countries
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Singapore
    • Oceania
    • ASEAN Countries
    • Rest of APAC
  • Latin America
    • Brazil
    • Rest of LATAM
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Israel
    • Turkey
    • Rest of MEA

Frequently Asked Questions (FAQ) About the Video Streaming Software Market Report